Nowhere To Go But Up! – Apprenticeship Weeks 11, 12 & 13

To keep up the tradition of including a photo I took, here’s a cool lake I found while on a road trip.

It’s been three weeks since my last post. Is there a good reason for that? Yes and no. I have been extraordinarily busy recently (you’ll see why later in this post), but I’ve also just been procrastinating. With each week, I feel like there’s less and less to write about, even though I know I’m doing more and more. I’ll try to write a paragraph about something interesting that happened each week.

Week 11: Another one of our clients was fully transitioned into my care. From now on, I’ll be managing the Google Ads side of this B2B database-related client, who has a pretty significant budget. Ever since our PPC manager left, our company has been trying to balance the new workload as efficiently as possible. If I didn’t already have 6 high priority clients to take care of, I would be excited by this new responsibility.

Week 12: I held my very first solo-client performance meeting! What is it you ask? Basically, it’s a bi-weekly call that we have with each client to discuss recent performance, new initiatives, and answer any questions they might have. Technically, I’ve had solo-calls with clients before, but only to discuss specific things and catch up. This was much more of an “official” performance-related call. It was a pretty big deal! When I first joined, I wasn’t even allowed to join these meetings, and now, I’m hosting them by myself. Like most new responsibilities, this does add a new layer of stress to my work life, since I have no one else to rely on during these calls. On the other hand, it’s extremely encouraging to see how much trust my bosses have placed in me only three months into my “apprenticeship”. Onwards and upwards!

Week 13: The only other member of our PPC team left without notice due to stress. This left me as the only employee capable of working with PPC clients that wasn’t a founder of the company. Not going to lie, this was pretty devastating considering that we were already shorthanded. Do I blame him for leaving? Absolutely not. I’d like to believe that most sane people in his position would leave the company at this point. For me, however, giving up isn’t really an option.

Yes, things are looking a bit grim at the moment, but the fact that we haven’t yet lost any clients makes me think that we can make it just a few more weeks. We are moving forward with multiple candidates to take up the open PPC positions. This gives me more than enough hope to continue. The light is at the end of the tunnel! Things are bad, but they can only get better from here!