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Learning from My Failures: Frostbyte Computing

Let's explore another one of my failed projects from back in the day! Most of my failures have a common theme, but Frostbyte computing is unique in how it failed. 


What it was

In late 2017, I decided that my latest business obsession was SEO (search engine optimization). At the time, I was watching a lot of videos by an entrepreneur named Alex Becker, who started his money-making journey with SEO. The basic concept of SEO is to design a website around some sort of niche, build up loads of valuable content, and optimize your pages so that the top search engines rank you highly. Once you have some traffic coming into your site, bam! You can start making money! Affiliate marketing, advertisements, sponsorships, the options are endless! Sounds easy, right?

When I was around 15 years old, I operated a website called Minecon Central. Long story short, it did very well (almost half a million page views total), but I didn't monetize it at all. Big mistake, but I didn't know any better at the time. Now that I was older, I wanted to build another website, but actually try making some money off of it.

Frostbyte Computing was a website designed to provide useful information for computer enthusiasts of all kinds. Whether you wanted to learn how to build your own gaming PC or repair a broken laptop, Frostbyte Computing had you covered! Well, that was the idea anyway...


What went wrong

So, like I said, for SEO to work, you need to build up plenty of valuable content. I wrote a grand total of two articles, waited around doing nothing for an entire month, and wondered why it wasn't working. The two articles I wrote were of great quality, but there wasn't nearly enough content for search engines like Google to trust my site. I was impatient, to say the least. I was only focused on one thing: money. That's where I went wrong.

The reason my other website succeeded was that I didn't care about money. I was writing content with the viewers in mind and cared about nothing else. I was very patient with Minecon Central. The site didn't "blow up" until over a year after I started it.

What I learned

Looking back, it's almost embarrassing how money-centered this project was. I wanted a quick cash-grab, but didn't realize that there was no such thing as "easy money". Frostbyte Computing taught me something that none of my other failures did. For a project to succeed, the focus must always be kept on the end consumer. Frostbyte Computing was focused on me, not the consumers. It didn't offer anything special. The internet didn't need any more computer guides (at least on the vanilla topics I wrote about).

I also learned that good things don't come by just waiting around. Patience is important, but only when you're actively working towards a goal. I'm not sure why I expected results just by waiting for them. But hey, Frostbyte Computing was far from a waste of time. I'm satisfied with the knowledge that I came out with, especially since the consequences were low.