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Less Hand Holding – Apprenticeship Weeks 4 & 5

I've probably started every post this way, but it was yet another busy week. Actually, I skipped writing last week's post, so I guess it's been a busy two weeks... Oops!

It's amusing to me how quickly my definition of the word "busy" has changed. In the past, I would use the phrase "I'm busy" when I didn't really feel like 'going out'. Now that I actually want to 'go out', I simply can't because I don't have the time. When I moved to San Francisco and started working at Upgrow, I felt what it was like to truly be busy for the first time in my life. Every day, I have to push back tasks on both my work and personal to-do lists because I don't have enough time. Being an adult sucks some times; It's stressful and exciting at the same time. Still, there are plenty of people who are busier than me yet don't complain, so I won't dare complain either.

As a result of this busyness, I've come to value my weekends more than ever. Just so that I don't go completely insane, I try my best to do something "outdoorsy" at least once a week. Here's a picture from my short hike near the Los Vaqueros Reservoir.

View from a cliff at Los Vaqueros Reservoir.

That's enough rambling about my personal life; let's get into what I've been doing at work!

Within the short time that I've been working at Upgrow, these past two weeks have definitely been my favorite. Why? I think it's because I'm finally starting to get the hang of things. I understand our general business processes well, I'm starting to gain confidence in all of my daily duties, and I'm (finally) becoming more independent in my work.

For the first few weeks, there was definitely a lot of 'hand-holding', meaning my superiors had to walk me through every new task to make sure I didn't mess it up. There are still plenty of things I have to learn, but I'm happy to say that I'm no longer completely clueless in the world of digital marketing.

Not only am I learning more and more, but I'm enjoying my work more too! To be specific, I'm having a lot of fun optimizing search ad campaigns. My boss has entrusted me with optimizing and overseeing the Google Ads campaigns for three of our clients. They're paying each month to see results. To put it simply, it's my job to make sure each chart goes up and to the right.

This great responsibility has required me to be vigilant of exactly how each penny is being spent. If I were to add up the monthly advertising budgets of the clients I care for, I'm responsible for over $300,000/month. Every day, I check up on each campaign and screen through the new data to see where I can make improvements to our CPCs (bids), keywords, and targeting. This is especially important for newly launched campaigns.

Google Ads is only part of the pie. Last week, I created a new Twitter Ads campaign for a new client from scratch and without assistance. My boss pretty much said: "Here are the client's details; go build them a Twitter campaign". It launched on Friday and has been getting a lot of impressions, but it's too early to say how well it's doing.


I could ramble on more, but I'd rather not waste the time of anyone reading this (if there is anyone). Overall, things are going well and I'm excited to jump into next week. : )